“Veronica Mars” keeps changing the way things are done. The fact that it was funded almost entirely by fans was the first big step, but it’s still breaking the mold. Creator and director Rob Thomas revealed in an e-mail to Kickstarter backers that the movie will be released online and through cable and satellite providers on the day of its theatrical release.
It’s a move that’s pretty much unheard of for a release from a major studio like Warner Bros., as theaters like to have a release window that will draw people out of the house and into the multiplex. The “Veronica Mars” movie seems to like doing things that are unheard of, though.
That means it will be available worldwide on release day, including roughly 270 theaters. That also means backers who donated $35 or more to the cause will get to download their free copy of the movie earlier than they probably expected.
“Veronica Mars” is out on March 14.