Some person in Texas with a whole lot of money just managed to snag one of the earliest images of Mickey Mouse around. A Mickey Mouse poster from 1928 has sold for $101,575 at Heritage Auctions in Dallas.

The family of a deceased Northern California collector put the poster up for auction. It shows Mickey Mouse at a time not long after he replaced an early Disney character called Oswald the Lucky Rabbit. Mickey has now become one of the most iconic characters of all time. The poster calls him, “The world’s funniest cartoon character.”

Heritage Auctions director Grey Smith calls the poster “an important piece of pop culture treasure” during an interview with BBC. He adds that, at the time, this poster of Mickey was likely the only one created. Columbia Pictures started distributing Disney cartoons in 1930.

Posted by:Terri Schwartz