2010 MTV VMA Florence and the Machine 2010 MTV VMAs: Florence + The Machine get mad respect

British pop-slash-rock-slash-awesome music act, Florence + The Machine, couldn’t be more excited about its four MTV Video Music Awards nominations: Video of the Year, Best Rock Video, Best Art Direction and Best Cinematography.
“I wanted something that was striking and made me look a bit scary, so for it to be recognized at something as huge as the VMAs is the most incredible thing,” singer Florence Welch tells MTV. “And I’m just really grateful for the opportunity to go. It’s incredible.”
On Sunday’s Sept. 12 awards show, they ended up only taking one home for art direction, but it was their live performance that got viewers’ attention. The redheaded Welch wore a flowy pastel dress on top of a circular platform and intense gothy dancers surrounded her.

]]>“What we’re trying to do is kind of encapsulate the video into a live performance,” Welch says. “There’s a lot of different characters in the video, and so I’m going to be trying to bring some of that. It’s just about the energy of the song, for me. It’s sort of energy and chaos.”

Watch the video that garnered them VMA props:

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