Say what you will about the inaugural YouTube Music Awards, the obvious highlights were the music videos created live, in front of the audience. The show opened with none other than Arcade Fire, who have been on a promotional blitz for their new album “Reflektor.”
To create a live video for “Afterlife,” the band called on Spike Jonze to direct and actress Greta Gerwig to star as a woman in the aftermath of a relationship. The easiest solution is to dance it out, starting in her apartment before wandering into a snowy forest.
As the video reaches its climax, she’s joined by a troupe of young dancers, as Arcade Fire plays the song behind her. There’s not much rhyme or reason to the dancing, but there doesn’t need to be, as it’s easy to see just how much fun everybody involved is having.