In case you missed it, Ashton Kutcher suffered a big-time Twitter setback on Wednesday (Nov. 9) when he accidentally tweeted his support of just-fired Penn State football coach Joe Paterno, not realizing that Paterno was dismissed for covering up a sex-abuse scandal. Kutcher apologized, but not before he was resoundingly pummeled by many of his followers and all of his critics.
Now, in a new opus posted to his official blog, Kutcher says he’s distancing himself from the micro-blogging service he helped popularize and is explaining what happened — in way more than 140 characters. Although he concedes that he totally messed up, he’s also blaming Twitter. Why? For changing.
“When I started using twitter it was a communication platform that people could say what they are thinking in real time and and [sic] if their facts where wrong the community would quickly and helpfully reframe an opinion,” he writes.
“It seems that today that twitter has grown into a mass publishing platform, where ones tweets quickly become news that is broadcated [sic] around the world and misinformation becomes volitile fotter [sic] for critics.”
Kutcher then says he no longer wants the responsibility of communicating directly with his 8 million followers and is outsourcing
“While I will continue to express myself through @Aplusk I’m going to turn the management of the feed over to my team at Katalyst Media to ensure the quality of it’s content,” he writes. “My sincere apologies to anyone who I offended. It was a mistake that I don’t think will not happen again.”
What do you think — will Ashton’s decision be a turning point for the intersection of social media and celebrities?