Mark Ruffalo, who plays the green rage monster in “Avengers: Age of Ultron,” tweeted out a very clear message to his bosses. “@Marvel we need more #BlackWidow merchandise for my daughters and nieces,” he writes. “Pretty please.”
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It’s not just his daughters and nieces that want and need the toys, though. Several of Ruffalo’s followers were quick to reply Black Widow is a universally appreciated superhero.
“Or just for everyone in general. The appeal of Black Widow isn’t limited to girls,” one tweets. Another points out that Scarlet Witch (Elizabeth Olsen) is largely absent from the movie’s merchandise as well.
It’s not as if female heroes missing from Marvel Cinematic Universe merchandise is a new thing. Black Widow first appeared in 2010’s “Iron Man 2,” but she didn’t get her first action figure until “Avengers” in 2012. And the problem isn’t just with her representation. Gamora (Zoe Saldana) appeared on far fewer items for “Guardians of the Galaxy” than her male counterparts.
If anything is to be taken away from Ruffalo’s tweet, it’s that now is the time to make a change. Black Widow is one of the original Avengers. Why shouldn’t she be represented? Once she is, the need for blogs documenting the lack of female representation in Marvel toys — like But Not Black Widow — will disappear.
Zap2it has reached out to Marvel for a comment, but has yet to hear back as of this post.
Chris E. Hayner is equal parts nerd, crazy person and coffee. He watches too much TV, knows more about pro wrestling than you do and remembers every single show from the TGIF lineup. You may have seen him as a pro-shark protester in "Sharknado 3." His eventual memoir will be called "You're Wrong, Here's Why..." TV words to live by: "I'm a firm believer that sometimes it's right to do the wrong thing."