Jaguar is giving Benedict Cumberbatch his turn to be bad in a car commercial. The “Sherlock” star narrates a new ad for the luxury car, following the Super Bowl commercial that starred Tom Hiddleston, Ben Kingsley and Mark Strong.

In case you don’t remember, the earlier ad featured the three very British actors traveling around town in Jaguars and other intimidating vehicles, waxing poetic about being evil. With their cultured tones, the “It’s good to be bad” slogan sounds particularly provocative.

Can Cumberbatch do the same in a solo effort? Of course he can! It helps that his commercial features a bunch of other luxury cars being intimidated by the Cumberbatch Jaguar.

This ad campaign may represent the pinnacle of sexy cars.

Posted by:Laurel Brown