AMC has begun a sly promotional campaign for “Better Call Saul” with this billboard along Interstate 25 in Albuquerque, N.M.

The billboard, spotted and shared online by a number of “Breaking Bad” fans, advertises the services of attorney “James M. McGill” next to a photo of star Bob Odenkirk in a very questionable hairpiece. AMC has said that when we meet Saul at the start of the series, he’s going by the name Jimmy McGill and is a “small-time lawyer searching for his destiny.”

The phone number on the billboard, incidentally, is a working number that goes to the following voicemail message: “Hello! You’ve reached the law offices of James M. McGill, Esquire, the lawyer you can trust. Kindly leave your information at the tone, and Mr. McGill will phone you promptly.” Provided, that is, you don’t get a busy signal now that the number is all over the Internet.

Vulture has a recording of the message, with Odenkirk-as-Jimmy speaking in a not-terribly-convincing Irish accent.

“Better Call Saul” is set to premiere in early 2015.

Posted by:Rick Porter