beyonce pepsi criticisms Beyonce responds to Pepsi endorsement criticisms

Beyonce is many things — pop star, style icon, mother, wife, an all-around fabulous and fierce woman — but a hypocrite? Bey doesn’t think so, despite what some critics are saying.

Since Beyonce was a big part of Michelle Obama‘s fitness campaign, Let’s Move, her recent $50 million promotional deal with Pepsi raised a lot of eyebrows — namely because Pepsi has long been criticized for targeting children with sugary, unhealthy drinks with negative long-term health effects.

“Knowles is renting her image to a product that may one day be ranked with cigarettes as a killer we were too slow to rein in,” Mark Bittman wrote in his piece in the New York Times, ‘Why Do Stars Think It’s O.K. to Sell Soda?’ “From saying, as she once did in referring to Let’s Move, that she was ‘excited to be part of this effort that addresses a public health crisis,’ she’s become part of an effort that promotes a public health crisis.”

In light of these criticisms, Queen Bey set the record straight in a recent interview with Flaunt Magazine — see the amazing cover shot here — and we couldn’t have put it any better ourselves.

“Pepsi is a brand I’ve grown up seeing my heroes collaborate with,” Beyonce says. “The company respects musicians and artistry. I wouldn’t encourage any person, especially a child, to live life without balance.”

It’s true: by enjoying products like Pepsi in moderation, children don’t have to fall victim to the negative health effects that our country is currently seeing. We don’t see Beyonce’s deal with Pepsi as hypocritical. Do you? Hit the comments with your thoughts. 

Posted by:Sydney Bucksbaum