Don’t plan on napping after Thanksgiving dinner this year before you head out in the wee hours of Nov. 23 to go shopping on Black Friday. Companies like Wal-Mart and Sears are opening their doors a day early this year to kick off Black Friday sales at 8 p.m. on Thursday (Nov. 22).
So why the “Black Friday creep”? Apparently Wal-Mart customers have said they “like to go out and shop earlier and go to bed earlier,” Wal-Mart’s U.S. merchandising chief, Duncan Mac Naughton, tells The Wall Street Journal. Instead of 10 p.m. Thursday like last year, Wal-Mart will be starting its Black Friday sales at 8 p.m. Considering most Wal-Mart stores should be open on Thanksgiving anyways, the move should only work well for the company.
Sears is also opening up at 8 p.m. on Thanksgiving, and will remain open overnight until 10 p.m. on Black Friday. Gap Inc. will open more than 1,100 Gap, Old Navy and Banana Republic stores on Nov. 22, and an additional 1,500 locations at midnight on Nov. 23. Meanwhile, Best Buy, Macy’s and Kohl’s all plan to open at midnight on Black Friday, the same time they did last year.
Just look at it this way: Even if you don’t care about Black
Friday Thursday sales, you can always use this as a way to get out of awkward Thanksgiving family reunions.