PETA has garnered attention for years for their ads featuring nude celebrities saying they’d rather go naked than wear fur. Now Fishlove is getting in on the act, though “I’d rather go naked than wear seafood” doesn’t exactly have the same ring to it.

But the U.K. organization, set up in 2009 by MOSHIMO restaurant owner Nicholas Rohl and actress Greta Scacchi, is designed to raise awareness of the unsustainable fishing done worldwide that is ruining the earth’s marine ecosystem.

Above, you can see “X Files” and “Hannibal” actress Gillian Anderson posing with a Conger eel draped over her bosom, and below model/actress Elizabeth “Lizzie” Jagger (daughter of Rolling Stones frontman Mick Jagger and model Jerry Hall) rides a yellowfin tuna in the buff.

For more information and photos, check out the Fishlove website and Facebook page. Other celebrities taking part include Ben Kingsley, Terry Gilliam, Michael Gambon, Zoe Tapper and many more.

Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."