When I take my daily dose of calcium it's for one reason and one reason only: to stave off osteoporosis. Sure milk has other good properties — not the least of which is how it good it tastes with a plate of chocolate chip cookies — but continued bone health definitely ranks pretty darn high on the list.

So, when I saw the new Body by Milk ad featuring Wolverine (as played by Hugh Jackman) my first thought was, "What the what?"

Posted by:Brill Bundy

Brill Bundy has spent her entire career covering TV and pop culture. This is what happens when your parents try and limit your viewing habits to three shows a week. Likes: seasons with no more than 13 episodes, anti-heroes and binge-watching. Dislikes: when cartoon characters make out, when TV shows name check their titles, drawn out premieres and finales. TV words to live by: "If every porkchop was perfect, we wouldn't have hot dogs."