In response to criticisms and questions, Invisible Children released an eight-and-a-half minute video Monday (March 12) as a follow-up to its viral Kony 2012 film.
The nonprofit’s CEO Ben Keesey and charity officials appear in the video entitled, “Thank you, KONY 2012 Supporters” explaining the group’s development model and the intent behind the campaign to get Ugandan warlord Joseph Kony to surrender.
“When we launched Kony 2012, our intention was to share the story of Joseph Kony with new people around the world, but in the process, there have been a lot questions about us, so we want to be as transparent as possible and answer some of those questions right now,” Keesey says in the new video.
He says all of Invisible Children’s financial info has been made public, adding, “Any claims that we don’t have financial transparency or that we are not audited every year by an independent firm — that we don’t have financial integrity just aren’t true.”
However, the Better Business Bureau released a statement Monday saying it had sent 18 letters to the nonprofit group since 2006. Among its concerns were a lack of transparency — something Keesey clearly rebuffs.
What do you think?