There won’t be many commercials for movies during Super Bowl XLVIII, but those that are to be aired are expected to pack big punches.
The original lineup of 30-second commercials from Hollywood studios was: Paramount for one “Transformers: Age of Extinction” ad, Sony for “The Amazing Spider-Man 2,” Lionsgate for “Draft Day” and Disney for one unannounced film, according to The Hollywood Reporter. But now Disney is apparently looking for one or two more ad slots, which could cost them about $4.4 million apiece.
Which movies will Disney potentially show off? THR says the likely suspects are “Need for Speed,” “Captain America: The Winter Soldier” and “Guardians of the Galaxy.” Considering that all that’s been seen of the latter is one (awesome) image, a “Guardians of the Galaxy” tease — 30 seconds or no — will be a big deal.
Disney should use the coveted ad time to ramp up interest in “Need For Speed,” which stars Aaron Paul in his first post-“Breaking Bad” role. But if it comes down to “Captain America: The Winter Soldier” versus “Guardians of the Galaxy,” then it should be “Guardians” that gets the spotlight. Though that’s the Marvel movie that fans seem to be the most excited over, it’s also the one that could be the toughest sell for a general audience.
Starring Chris Pratt, Zoe Saldana, Dave Bautista and the voice talents of Vin Diesel and Bradley Cooper, “Guardians of the Galaxy” follows Star-Lord (Pratt) and a group of unlikely misfits who need to fight together to save the galaxy. It’s set in outer space and will be the first Marvel movie since “Captain America: The First Avenger” to introduce new title-worthy Marvel superheroes.
Because it’s so separated from the rest of the Marvel Cinematic Universe, “Guardians of the Galaxy” runs the risk of not drawing as much interest as movie sequels starring familiar characters like Iron Man, Thor and Captain America, which has been much of what Marvel has been releasing in recent years. It will take some good marketing on Marvel’s part to convince viewers that “Guardians” is actually going to be something along the lines of “The Second Avengers: Space Edition.”
That’s where the Super Bowl comes in. Not only will this hypothetical TV spot get hype because it’s the first time footage of “Guardians” will be seen, it also will have a massive audience forced to watch a teaser for the new Marvel movie. “Transformers: Age of Extinction” is the only confirmed movie at this time to be debuting its first look at footage during the Super Bowl.
Super Bowl XLVIII kicks off at 6:25 p.m. ET/3:25 p.m. PT Sunday, Feb. 2 on FOX.