John Oliver is picking another battle in the latest episode of “Last Week Tonight” — and this time it’s with the press outlets that use native advertising. Oliver calls out The Atlantic and Time Inc. for their recent endeavors into camouflaging advertisements as legitimate news stories.

After bashing the entire practice for over 10 minutes, Oliver decides that native advertising is only fair since the only way to have a free press is if people are willing to pay for it — and the internet has pretty much nixed that solution. 

However, Oliver proposes a trade: For every piece of advertising we have to endure in our news, we should get to slip news into advertising. Do you still want to drink a Diet Coke after a hot model has told you about the potentially disastrous ebola outbreak in Africa?

“Last Week Tonight” airs Sunday nights at 11 p.m ET/PT on HBO.

Posted by:Megan Vick