Justin Bieber announced he was going to develop and sell a women’s perfume on Friday, May 20. Now the official commercial is here. And if it is to be believed (bieliebed?), wearing this perfume will cause Bieber himself to take you off a la “The Boy Who Could Fly” (look it up, kiddos. Old-school Disney Channel) and sniff your neck and whatnot.

told Women’s Wear Daily of the perfume, “Let’s be real, the way a girl smells is very important to a guy. I have such a deep connection with my fans,
so creating a fragrance that I personally love is another way I can
bring them closer to my world.”

See, ladies! Buy the perfume, get closer to Bieber.

The scent will go on sale in early June. It will retail for $35 and all proceeds will go to charity, which OK – that’s cool. Our only question is: Who’s the lucky girl in the ad?

Will you be buying a bottle? “Someday”?

Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."