It turns out the Kim Kardashian video game wasn’t the craziest idea of all time. While it’s quality might be questionable, the mobile game “Kim Kardashian: Hollywood” is a hit.
In fact, analyst Douglas Creutz estimates that the game could make as much as $200 million in annual revenue, Bloomberg reports. Glu Mobile Inc. CEO Niccolo de Masi says, “It might be out biggest game of the year. We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”
In “Kim Kardashian: Hollywood,” the reality TV star mentors you on becoming a celebrity by inviting you to parties, getting you a manager and making you give her free clothes. The game, which is available for free in the Apple and Android app makes money through advertisements and letting players purchase in-game money using actual dollars, which is a growing trend in mobile gaming.