Animal Planet has its Puppy Bowl, now Hallmark is getting in on the action with its inaugural Kitten Bowl. You can watch the contestants get ready for the big event here via the kitty cam.

There is also a Feline Fantasy League available on the Facebook page, which includes collectable digital interactive trading cards, player profiles and adoption stories.

Kitten Bowl is presented in association with the North Shore Animal League America, the nation’s largest no-kill shelter and animal adoption organization, and Last Hope Animal Rescue and Rehabilitation. The Kitten Bowl is hosted by Beth Stern and includes a star-studded lineup of celebrities like Regis Philbin, Hoda Kotb, Rachael Ray, Lisa Vanderpump, Rocco DiSpirito,
Nicky Hilton, Kelly Rutherford, Chuck Nice, Julian Starks, Bob Harper,
Maksim Chmerkovskiy, Carrie Ann Inaba, Aiden Turner and Kristen

The Kitten Bowl play-by-play will be provided by legendary New York Yankees radio voice John Sterling. The festivities kick off Sunday, Feb. 2 at noon ET on the Hallmark Channel. Check out all the adorable felines in our photo gallery.

Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."