lane bryant ashley graham Lane Bryant: Ashley Graham ad too busty for TV or a publicity bust?Lane Bryant claims that ABC and FOX are size-ist for not wanting to air its latest Cacique lingerie ad, which features the plus-sized model Ashley Graham.

The commercial shows Graham in a bra and panties checking her phone, which reminds her to “Meet Dan for lunch.” After primping in her lingerie, she leaves for her appointment with Dan wearing nothing but the lingerie under a trenchcoat. Lucky Dan!

Lane Bryant claims on its Inside Curve blog that ABC and FOX found this ad too racy and “made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks” during “Dancing With the Stars” and “American Idol.”

]]>poses the question: Is all this ruckus just a publicity stunt or does Lane Bryant have a legit complaint? The clothing retailer says that yeah, the two networks did accept the ad … eventually, but hasn’t treated it like other commercials featuring skinnier models. FOX asked for Lane Bryant to re-edit the ad three times deeming it had “too much cleavage” before finally accepting it to air on the April 28th episode of “Idol.” Lane Bryant claims that the network has already run similarly racy ads for Victoria’s Secret and Playtex and that the treatment of the Lane Bryant ad is a double standard. FOX has fired back saying that it has required similar edits from the Victoria’s Secret commercials it airs. Meanwhile, ABC felt it wasn’t appropriate to air until the last minutes of “Dancing With the Stars.” Appropriate? “These are the same networks that have scantily-clad housewives so desperate they seduce every man on the block,” writes the Lane Bryant blogger. Check out the curvy Ms. Graham in “The Lingerie Commercial Fox and ABC Did Not Want Their Viewers to See”: Do you think Lane Bryant is just seeking publicity? Or are its complaints legit regarding the curvy ladies?

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Photo credit: Lane Bryant

Posted by:Hanh Nguyen