No Doubt‘s recently released video for “Looking Hot” spurred an outcry from the Native American community and allies. In the video, Gwen Stefani is seen wearing costumes inspired by traditional American Indian garb, while being tied up, handcuffed, dancing around teepees, and battling cowboys.
One YouTube commenter wrote, “This video is very insensitive and very discourteous. Stefani, you have
disrespected and slighted the entire Native American people with your
counterfeit portrayal of our heritage. The way you pranced and frolic
around, dressed in so called Native American attire, is a mockery of our
way of life and culture. You have also debased ?all Native American
women. The word squaw is very insulting and demeaning to me and all
Native American women.”
In response, No Doubt has removed the video from their YouTube channel and issued an official statement apologizing for its content. Read the full statement below.
As a multi-racial band our foundation is built upon both
diversity and consideration for other cultures. Our intention with our
new video was never to offend, hurt or trivialize Native American
people, their culture or their history. Although we consulted with
Native American friends and Native American studies experts at the
University of California, we realize now that we have offended people.
This is of great concern to us and we are removing the video
immediately. The music that inspired us when we started the band, and
the community of friends, family, and fans that surrounds us was built
upon respect, unity and inclusiveness. We sincerely apologize to the
Native American community and anyone else offended by this video. Being
hurtful to anyone is simply not who we are.