It was midway through a performance of Madonna’s “Give Me All Your Luvin'” at the Super Bowl XLVI halftime show that the Sri Lankan rapper made the obscene gesture. According to Yahoo! Sports, she may face problems with the league in addition to any potential issues with the FCC.
“We do have [safeguards regarding artist conduct] written into their contracts,” NFL spokesman Greg Aiello says. When asked by Yahoo if this meant a possible financial penalty, he declined to comment.
Aiello did say that the league was not happy with the delay system, something NBC has to guard against such moments. While the network did scramble the image, it was too late.
“There has been a delay system in place since the incident with Janet Jackson and Justin Timberlake,” Aiello says, referring to the famed “wardrobe malfunction” in at the 2004 Super Bowl. “The system did not work and that is something we will review.”
NBC has again apologized for the incident, but it also offered a few qualifiers.
“We’re sorry this happened,” an NBC spokesman says. “It was only on the air for two-thirds of a second. We’ve gotten very few complaints.”
M.I.A. has yet to speak publicly about her actions.