fringe group TV Ratings: 'Fringe' holds steady, NBC wins the nightFast National ratings for Friday, March 18, 2011

“Dateline” helped lead NBC to a ratings victory over the NCAA tournament on CBS on Thursday night, as the two-hour block averaged 7 million viewers. The NCAA tournament was down from Thursday night, leaving CBS to take third in the ratings. “Fringe” held on to most of its viewers, averaging 3.7 million, and its demographic ratings were up.

NBC’s 6.1 million viewers and 4.2 rating/8 share in households dominated the night, leaving ABC to take second place (4.7, 3.1/6). CBS took third with 4.5
million viewers and a 2.9/5. NBC (3.7
million, 2.3/4) came in fourth, and The CW trailed with 1.4 million
viewers and a 0.8/1.

CBS ruled the adults 18-49 demographic
with a 1.5 rating (thanks to the NCAA tournament) and FOX came in a close second with 1.4. ABC was the best of the rest at 1.3, followed by NBC’s 1.2. The CW posted a 0.5 in the demo.

Friday hour by hour:

8 p.m.

CBS: NCAA tournament (4.7 million viewers, 3.1/6 households)
ABC: “Supernanny” (4.5 million, 3.0/6)
NBC: “Who Do You Think You Are?” (4.3 million, 3.0/6)

FOX: “Kitchen Nightmares” (3.7 million, 2.3/4)

The CW: “Smallville” rerun (1.4 million, 0.9/2)

18-49 leader: “Kitchen Nightmares” (1.5)

9 p.m.

NBC: “Dateline” (6.4 million, 4.4/7)
ABC: “Primetime: What Would You Do?” (5.0 million, 3.1/6)
CBS: NCAA tournament (4.7 million, 3.1/6)

FOX: “Fringe” (3.7 million, 2.4/4)

The CW: “Supernatural” rerun (1.3 million, 0.8/1)

18-49 leader: NCAA tournament (1.7)

10 p.m.

NBC: “Dateline” (7.5 million, 5.2/9)
CBS: NCAA tournament (4.15 million, 2.6/5)
ABC: “20/20” (4.0 million, 2.5/5)

18-49 leader: NCAA Tournament (1.5)

Ratings information includes live and same-day DVR viewing. All
numbers are preliminary and subject to change, especially in the case
of live telecasts. Source: The Nielsen Company.

More ratings at Zap2it: Daily, weekly and cable

Posted by:tbricker