ohio st kentucky TV Ratings: NCAA Sweet Sixteen propels CBS to winFast National ratings for Friday, March 25, 2011

The NCAA tournament helped CBS to a win Friday night, as it averaged just over 8 million viewers. NBC’s new “Who Do You Think You Are?” and “Dateline” had the peacock in a close second. “Fringe,” coming on the heels of a renewal for next season, was up slightly.

CBS had 8 million viewers and a 5.0 rating/9 share in households to lead Friday, followed by NBC at 7.6 million, 5.0/9, ABC at 4.8 million, 3.1/6, FOX at 3.98 million, 2.4/4 and the CW at 1.3 million, 0.8/1.

IN the adults 18-49 demo, the NCAA tourney also reigned supreme for CBS (2.7), followed by NBC (1.6), FOX (1.5), ABC (1.3) and the CW (0.5).

Friday hour by hour:

8 p.m.

CBS: NCAA tournament (6.7 million viewers, 4.3/8 households)
NBC: “Who Do You Think You Are?” (6.55 million, 4.2/8)
ABC: “Shark Tank” (4.8 million, 3.0/6)
FOX: “Kitchen Nightmares” (4.1 million, 2.4/4)
The CW: “Smallville” rerun (1.5 million, 0.9/2)

18-49 leader: “NCAA tournament” (2.1)

9 p.m.

NBC: “Dateline” (7.99 million, 5.2/9)
CBS: NCAA tournament (7.44 million, 4.6/8)
ABC: “Primetime: What Would You Do?” (4.5 million, 2.8/5)
FOX: “Fringe” (3.9 million, 2.4/4)
The CW: “Supernatural” rerun (1.1 million, 0.7/1)

18-49 leader: NCAA tournament (2.4)

10 p.m.

CBS: NCAA tournament (9.96 million, 6.0/11)
NBC: “Dateline” (8.2 million, 5.4/10)
ABC: “20/20” (5.0 million, 3.3/6)

18-49 leader: NCAA Tournament (3.5)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts. Source: The Nielsen Company.

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Posted by:Andrea Reiher

TV critic by way of law school, Andrea Reiher enjoys everything from highbrow drama to clever comedy to the best reality TV has to offer. Her TV heroes include CJ Cregg, Spencer Hastings, Diane Lockhart, Juliet O'Hara and Buffy Summers. TV words to live by: "I'm a slayer, ask me how."