twilight-saga-breaking-dawn-2-dvd-blu-ray-sales.jpgNow that its theatrical run has come to an end, “The Twilight Saga” is taking a victory lap on home video with the final installment, “Breaking Dawn – Part 2,” posting the best first weekend DVD and Blu-ray sales since “New Moon,” the second chapter in the hit franchise.

“The Twilight Saga: Breaking Dawn – Part 2” moved 3.85 million DVD and Blu-ray units in its first weekend. That’s up from the 3.2 million units sold for the debut of “Breaking Dawn – Part 1” and 2.6 million for “Eclipse.” “New Moon” still holds the franchise’s first weekend record with 4 million units.

In a press release touting the sales, distributors Lionsgate and Summit also pointed out that Blu-ray sales made up 27% of the debut numbers for “Breaking Dawn – Part 2,” up from 22% for “Breaking Dawn – Part 1.”

Additionally, digital sales of the film (which are tracked separately from the DVD/Blu-ray hard copies) jumped about 20% from the 50,000 estimated for the bow of “Breaking Dawn – Part 1.”

With opening numbers like this, it’s a certainty that “Breaking Dawn – Part 2” will be one of the year’s top home entertainment releases. “Breaking Dawn – Part 1” finished as the third highest selling DVD of 2012 trailing “The Hunger Games” and “Brave.”

Posted by:gberkshire