tyra banks the hunt gi Tyra Banks invests in community fashion website, The Hunt

Tyra Banks can add a new venture to her ever-growing empire: a fashion website. The “America’s Next Top Model” host has invested in a shopping website called TheHunt.com.

Through The Hunt, people can find clothing items that they saw in photographs on the website or around the web. It sounds sort of like Pinterest, except members of the The Hunt’s community will help “hunt” down sought-after clothing items. The website is based on the idea that people in The Hunt’s community will inform others of where they can find the requested clothing items. Banks says she believes The Hunt is the future of shopping online.

“I created Fierce Capital LLC because supporting female owned, led and targeted businesses is extremely important to me. We are excited about The Hunt, our first fashion investment, because it truly sucks to discover a great style item but not be able to find and buy it. The Hunt solves that fashion dilemma in a fun and innovative way,” Banks tells Women’s Wear Daily. “What I love about The Hunt is that women help other women find their perfect outfit [head-to-toe]. I am excited to be part of this new approach to collective retail and styling.”

Banks is just the latest celebrity investor to back The Hunt. After the website went live in January, Ashton Kutcher and Madonna‘s manager Guy Oseary also invested. The site currently has over one million monthly unique visitors.

Posted by:Terri Schwartz