Ron Burgundy seems to have taken a side job being a spokesperson for Dodge. The fictional news anchor, who will be returning to the big screen in the upcoming film “Anchorman: The Legend Continues,” is featured in a series of new commercials for the 2014 Durango.

Will Ferrell puts his best foot forward as Ron Burgundy in these commercials, which were also developed by “Anchorman” films director Adam McKay. Four ads are online right now, and a fifth is slated to premiere during tonight’s episode of “Dancing With the Stars.” Expect even more commercials to be released in the coming weeks, as “Anchorman: The Legend Continues” hits theaters on Dec. 20.

This collaboration is all part of a marketing partnership between Dodge and Paramount. The Ron Burgundy/Dodge Durango ads will be spread across print, television, digital and social media. Are you happy to have so much Ron Burgundy back in your life?

Posted by:Terri Schwartz