xbox originals logo closed Microsoft ends original TV content push, closes Xbox Entertainment StudiosMicrosoft’s foray into original TV-style content was short-lived. After announcing a whole slew of Xbox Originals in April 2014, the company shut down Xbox Entertainment Studios on July 17.

“Xbox will continue to support and deliver interactive sports content like ‘NFL on Xbox,’ and we will continue to enhance our entertainment offering on console by innovating the TV experience through the monthly console updates,” says Microsoft Studios head Phil Spencer in a statement. “Additionally, our app partnerships with world-class content providers bringing entertainment, sports and TV content to Xbox customers around the world are not impacted by this organizational change.”

Several projects Microsoft has in development will be completed, including the Steven Spielberg “Halo” TV series that Microsoft partnered with Showtime on. Ridley Scott’s digital episodic series “Halo: Nightfall” will also be finished, as will the Atari documentary series “Signal To Noise.” Microsoft’s soccer series “Every Street United” already premiered on June 15.

Spencer concludes his statement: “Change is never easy, but I believe the changes announced today help us better align with our long-term goals. We have an incredible opportunity ahead of us to define what the next generation of gaming looks like for the growing Xbox community. I have a great deal of confidence in this team and know that with clarity of focus on our mission and our customers we can accomplish great things together. We already have.”

Posted by:Terri Schwartz