Instagram’s latest update has most users either confused or angry, but none are most vocal about how upset they are with changes than the celebrities who use the photo-sharing app for self-promotion and fan interaction.
The update only featured a few changes, most of which are nothing to worry about. After all, being able to post longer videos is only a good thing, right?
The part of the update that has people rolling their eyes is the new algorithm that will allows users to see more of what they like and less of what they don’t. It’s similar to the way your Facebook newsfeed shows you the friends you interact with the most instead of that rando from high school you haven’t spoken to in 10 years.
Unfortunately for Instagram users, this change means that unless they up their posting game, they’re going to fade to the background.
The fix for this problem comes with the weirdest part of the update: the “turn on notifications” button.
If you want to make sure you never miss a post from someone you follow thanks to the new algorithm, you can turn on push notifications so you’re always pinged when your favorite celebrity posts a poolside selfie with their dog. So some people you’ll follow and some people you’ll really, really follow.
If that sounds silly to you, then you’re in good company.
Most famous Instagrammers were quick to post “please turn my notifications on!” pics to ensure that they didn’t get lost in the shuffle and start losing followers, but a few celebrities are having none of this ridiculous algorithm nonsense.
These celebrities are in no danger of losing followers obviously, but there’s something to be said for knowing when to innovate, and when you’re just making your system way more complicated than it needs to be.