Social media site Twitter announced on Tuesday (Nov. 3) that they will be getting rid of the option to “favorite” tweets by clicking on a star in favor of a “like” heart button similar to what Instagram, Facebook and Periscope use.
Explaining the reason for the change, Twitter product manager Akarshan Kumar says in a blog post for the Wall Street Journal. “After all, you might like a lot of things, but not everything can be your favorite.” The symbol and term will also be altered for its Vine video app.
“The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones,” the company says in a statement. “The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”
The goal from Twitter’s new CEO Jack Dorsey is to make the site less confusing to users, while hoping the cosmetic change brings in more revenue after a recent dip in earnings from stock-based pay-outs.
But the site’s users are not too happy with the change, and are not afraid from tweeting out their thoughts.
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