Air New Zealand knows how to get our attention. The airline’s new in-flight safety video is inspired by “The Hobbit,” as Air New Zealand has transformed itself into “The Official Airline of Middle-Earth.”

Called “An Unexpected Briefing,” the lengthy video features cameo appearances by director Peter Jackson and the WETA-created CGI version of Gollum (it seems like Andy Serkis wasn’t around to be in this one). The video has plenty of nods to the “Lord of the Rings” and “The Hobbit,” so it should be effective in keeping fans interested while also getting across important information about air flight safety. This version was almost as enthralling as the Richard Simmons and Phil Keoghan-starring video that Air New Zealand put out in March 2011.

This isn’t the first time the country of New Zealand has connected itself with Middle-Earth in anticipation of the upcoming release of “The Hobbit: An Unexpected Journey.” New Zealand Tourism has released an ad to try to encourage fans to visit their country, saying it’s “100% Middle-Earth. 100% New Zealand.”

It’s also worth noting that today is the perfect day for this video to come out since it’s Jackson’s birthday. To celebrate, we’re going to continue to be excited for his new trilogy of movies, as “The Hobbit: An Unexpected Journey” comes out Dec. 14, “The Hobbit: The Desolation of Smaug” will come out Dec. 13, 2013 and “The Hobbit: There and Back Again” will hit theaters July 18, 2014.

Posted by:Terri Schwartz