Once upon a time, studios would promote their movies by simply buying airtime and cutting a slick commercial. But nowadays, everything needs to be outside the box and viral — and so, there’s a good chance that your feed is currently being flooded by an “Alice Through the Looking Glass” video that has Johnny Depp dressed up as the Mad Hatter, surprising tourists at Disneyland via a live feed and a “poster” that offers them the chance to interact with the A-lister.

Sure, it’s a cute idea … and as fans circle around the screen, it’s fun to see the looks on their faces. But too often, such videos are all concept and no payoff — and aside from the woman who declares “Alice in Wonderland” to be “My favorite movie ever!” (seriously, have you ever seen another movie? Like any of them?), none of the interactions are particularly interesting.

People! You have the attention of one of the world’s biggest movie stars, and all you can do is wave and giggle? As a society, we can do so much better.

Well, since “Through the Looking Glass” has a few more weeks before its May 26 release, perhaps Depp might try this stunt again. So, let’s try to make the next viral video a more memorable one. Print out the questions below and stuff them away in your purse or wallet — and if Johnny Depp tries to photo bomb your next amusement park adventure, bust them out your favorite for a truly Mad time.

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The Burning Questions

“Were you being held hostage during that Australian video? Blink once for yes, twice for no.”

“Could you please get word to Tim Burton that a ‘Beetlejuice’ sequel is a horrible idea?”

“Do you and Tim Burton collaborate on everything? Like, when you re-decorate your homes or plan out your meals for the week?”

The Alice Questions

“Will this movie be like the first ‘Alice in Wonderland,’ or does it actually have some sort of cohesive narrative?”

“For a long time, there has been a theory that the Mad Hatter is mad because of mercury poisoning. So, how Method are you, actor boy?”

“Let’s play ‘F***, Marry, Kill’: White Rabbit, Tweedledee and Tweedledum. Go.”

The Serious Questions

“Which movie of yours have you never seen, but heard good things about?”

“Can you do an imitation of Hunter S. Thompson doing an imitation of you?”

“Why do you keep making all these other movies instead of the ‘Rango’ sequel we all really want?”

The Questions That Will Make Johnny Break Character

“Hey, is Richard Grieco in there?”

“If you were a piece of Chex Mix, which would you be and why?”

“When you played Edward Scissorhands, how hard was it to use the bathroom between takes?”

“I saw ‘Mortdecai‘ — will you pay for my therapy?”

Posted by:Larry Carroll

Writer, Geek, Bon Vivant.