Pepsi is sending customers back … to the future on Oct. 21.
To commemorate the date Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and Jennifer (Elisabeth Shue) went into the future in “Back to the Future II,” Pepsi is releasing limited edition bottles like the one Marty gets at the futuristic malt shop. Unfortunately, the bottles will not be delivered from a TV screen featuring Ronald Reagan and Ayatollah Khomeini.
“Fans have always been a little crazy about it,” PepsiCo’s senior director of marketing Lou Arbetter tells USA Today, “and so we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product.”
Pepsi is only making 6500 of the bottles, which will retail for $20.15. Pepsi says fans can follow the company’s social media accounts to find out exactly where they can purchase them, though there will be 1500 bottles made available at New York Comic Con (Oct. 8-11).
According to a press release, the first 200 fans to come to the Pepsi booth each day dressed as Marty McFly will get a bottle, plus fans will have a chance to win the bottles by playing “Wild Gunman,” the arcade game from the 1985 malt shop in the trilogy. The contest will begin each day of Comic Con at 3 p.m.