veronica mars marshmallow 'Veronica Mars' movie: Why are fans called marshmallows?

With the movie just a few weeks away, “Veronica Mars” is back in popular culture and it’s sticking around for a bit. If you’re not a die hard fan of the show, there may be a few things you aren’t quite clear on.
One of those is, undoubtedly, the term “marshmallow.” That name is thrown around by everyone connected to the show, including star Kristen Bell, when talking about the fans. Where does it come from, though?
The answer to that comes from the very first episode of “Veronica Mars,” which aired in 2004. After helping her brand new BFF Wallace (Percy Daggs III) outsmart the PCH motorcycle gang, she revealed the soft side under her tough exterior. She tried not to admit it but Wallace calls her on it regardless. “You’re a marshmallow, Veronica Mars,” he says. “A Twinkie.”

When the end of the episode comes and Veronica monologues internally about bringing her mom home and reassembling her family, she says, “I’m sorry, is that mushy? Well, you know what they say. Veronica Mars, she’s a marshmallow.”
Eventually that label transferred over to the show’s fan base, and it’s very apt. No matter what, even years later, the marshmallows still have a soft spot for their favorite private detective. That much is evidenced by the fact that they’ll fund a movie, even if a studio won’t.
“Veronica Mars” is in theaters March 14.
veronica mars marshmallow 'Veronica Mars' movie: Why are fans called marshmallows?
Posted by:Chris E. Hayner

Chris E. Hayner is equal parts nerd, crazy person and coffee. He watches too much TV, knows more about pro wrestling than you do and remembers every single show from the TGIF lineup. You may have seen him as a pro-shark protester in "Sharknado 3." His eventual memoir will be called "You're Wrong, Here's Why..." TV words to live by: "I'm a firm believer that sometimes it's right to do the wrong thing."