She’s been blazing trails in the music industry for years, but now Taylor Swift may be on the verge of re-writing legal precedent as well. Earlier this month, her team of lawyers filed trademark applications for 5 Tay-Tay-related phrases — including “Swiftmas” and “1989.”
Other phrases Swift is attempting to own include “And I’ll Write Your Name,” “Blank Space” and “A Girl Named Girl,” the title of a novel Swift published when she was 15.
At the risk of playing lawyer, it seems unlikely that if you were born in the same year as Swift and want to write your D.O.B. on a legal form — or simply want to discuss Tiananmen Square and the first year of George Bush Sr.’s presidency — that Swift would sue you. Then again, the chart-topper applied last February to copyright the phrase “party like it’s 1989,” so you might want to enjoy saying it while you still can … someday, we may have to refer to it as “that year between ’88 and ’90” the same way companies avoid saying “Super Bowl” and TV shows pretend the birthday song doesn’t exist.
According to Tantalyzing Trademarks, Swift’s IP management and holding company TAS Right Management LLC has filed five applications for each phrase for different classes of goods and services — from clothes and websites to concerts and printed materials (books, magazines, brochures, etc).
One can’t help but notice the timing, since the filing came just weeks before a holiday season where Swift apparel and merchandise will undoubtedly be under many a Christmas tree. So, enjoy wishing each other a “Merry Swiftmas” now, while you still can.