OK Go’s music videos have had high expectations from fans ever since their dancing on treadmills video went viral 10 years ago, and the rock band does not disappoint with their latest release for their new single, “Upside Down, Inside Out.” The entire shoot was actually filmed in zero gravity, and they premiered the high-flying video on their official Facebook page on Thursday (Feb. 11).
This track is from OK Go’s newest album “Hungry Ghosts,” and the Grammy-winning band opens the music video with a written statement: “What you are about to see is real. We shot this in zero gravity, in an actual plane in the sky. There are no wires or green screens.”
Once the music starts, all 4 band members are sitting in their seats, in a very aesthetically pleasing airplane setting, but after they shut their laptops down, things instantly get jazzed up as they start dancing in the air, floating around with chains, colored balls and bubbles.
Speaking with Adweek, singer Damin Kulash says, “With each video, we’re trying to find a new creative challenge for ourselves, and the launches feel the same way. The stars aligned with Facebook this time, and we were excited to try something new. A decade ago, we fell into a great thing, making our own videos- we found both a new creative outlet and new connection direct to our fans, but it was only possible because we were willing to experiment with new ways of reaching people.”
Ok Go spent three weeks in Russia filming the killer new video. The band says they flew around for over two total hours in weightlessness at the Yuri Gagarin Cosmonaut Training Center.