ABC Family announced Monday (March 8) that they have acquired the 3D pic, striking a deal that gives them the rights to the network television premiere slated for 2012.
“We’re thrilled to bring ‘Alice in Wonderland’ to ABC Family viewers,” says Tom Zappala, an Exec VP at ABC Cable Networks Group. “This Disney film has been one of the most anticipated releases of the year, and with its captivating sense of fun and imaginative spirit, it is a perfect fit our Millennial viewers.”
Evidently it’s a perfect fit for a lot of viewers. Tim Burton’s “Alice and Wonderland” dominated the box office this weekend, setting records for the highest-grossing first-quarter opener and the all-time highest three-day, according to Variety.
Other records include the first film ever to open with $100 million outside the months of May, June, July or November, and “Alice’s” weekend take of $11.9 million is the biggest in Imax history. Tim Burton can also pat himself on the back — it was the biggest career opening for the director.
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Photo credit: Disney