FX’s new series “American Horror Story” scared up pretty decent ratings for its premiere.
About 3.2 million people watched the series premiere Wednesday night (Oct. 5), and just over 2 million of those viewers fell in the adults 18-49 demographic. The 18-49 figure puts it on par with the premiere of “AHS” co-creator Ryan Murphy‘s last FX show, “Nip/Tuck.”
Two replays later in the night pushed the premiere’s cumulative total to 5 million viewers and 3.2 million adults 18-49.
“We’re really thrilled by the premiere ratings performance of ‘American Horror Story,'” FX president and general manager John Landgraf says. “We know that when the Live+7 ratings come in … ‘AHS’ will rank at least number two all-time [among FX dramas] in adults 18-49 behind ‘The Shield,’ and there is a possibility that it could be our highest ever.”
Also of note: On a channel whose other dramas tend to snare more male than female viewers, “American Horror Story” reversed that. The adults 18-49 split for the premiere was 54 percent women and 46 percent men.