ashton kutcher racist pop chip ad brown face world wide lovers dating service das racist bollywood Ashton Kutcher's Popchips ad pulled following cries of racism

Amidst complaints of racism, Popchips has pulled the plug on its ad featuring Ashton Kutcher in brown face.

In a statement on the Popchips website, CEO Keith Belling writes on Thursday (May 3), “We received a lot of feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view. Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.”

The problem began when Kutcher, dressed as a Bollywood producer named Raj, explains with a thick Indian accent that he’s looking for “the most delicious thing on the planet.” It was supposed to be a clever way to promote the product, but many didn’t see it that way.

Tech entrepreneur Anil Dash writes, “I think the people behind this Popchips ad are not racist. I think they just made a racist ad, because they’re so steeped in our culture’s racism that they didn’t even realize they were doing it.”

The company had previously explained, “We hope people can enjoy this [ad] in the spirit it was intended.” But in the end, the snack food maker decided it was a better idea to scrap the spot.

Posted by:David Eckstein