Barbie’s going bald — or at least a friend of hers is — thanks to a Facebook campaign urging Mattel to create a hairless version of the doll for children dealing with cancer and alopecia.
Rebecca Sypin and Jane Bingham started the Facebook page, “Beautiful and Bald Barbie! Let’s see if we can get it made,” in December, and as of Friday (March 30) the page had more than 153,000 likes. Bingham and her daughter both lost their hair while battling cancer.
Mattel announced on its own Facebook page Friday that it would be producing a “friend of Barbie, which will include wigs, hats, scarves and other fashion accessories.” However, the dolls won’t be for sale in retail stores.
“We will work with our longstanding partner, the Children’s Hospital Association, to donate and distribute the dolls exclusively to children’s hospitals directly reaching girls who are most affected by hair loss,” Mattel’s message states. “A limited number of dolls and monetary donations will also be made to CureSearch for Children’s Cancer and the National Alopecia Areata Foundation.”
MGA Entertainment, makers of Bratz and Moxie Girlz dolls, announced in February that it would be releasing six True Hope hairless dolls, available at Toys ‘R’ Us in June, with $1 from every sale being donated to City of Hope for cancer research.
Singer and “The Celebrity Apprentice” star Aubrey O’Day tweeted a picture (below) of herself Friday with one of the Bratz True Hope dolls with the message, “@Bratz is FIRST to create hairless dolls in support of cancer survivors! LOVE! #truehope BUY THEM N SUPPORT TWEETS!”
What do you think of the bald dolls?