It’s Hef’s world. We just live in it.

Hugh Hefner is all excited (now there’s an euuuww image) about all the new Playboy youth-market clothing, including an activewear line called Playboy Physical. "The younger generation is the future," the 81-year-old men’s mag mogul told WWD. Yeah, the future of his dates.

And today in L.A., Victoria’s Secret launched its new Body by Victoria Full Coverage Uplift Bra with models who look creepily like Hef’s blonde babes. Marisa Miller and Heidi Klum look so much like Hef’s matching big-haired honeys, I had to look twice and double-check the photo IDs.

Photo Credits: Steve Granitz/WireImage

Posted by:Elizabeth Snead