What better day to premiere a romantic comedy than Valentine’s Day?
That’s the thinking at CBS, anyway, which is moving the debut of its new series “Mad Love” up a week, from Feb. 21 to Feb. 14. It will air at 8:30 p.m. ET following “How I Met Your Mother.”
“It’s a marketing-driven move that makes scheduling sense,” says Kelly Kahl, the senior executive VP of CBS Primetime. “A ‘Mad Love’ premiere on Valentine’s Day offers some great promotional and thematic tie-ins.”
The show, created by “Scrubs” veteran Matt Tarses, stars Jason Biggs and Sarah Chalke as a new couple who have fallen in love and are now trying to get to know one another, and Tyler Labine and Judy Greer as their respective best friends, who at the outset at least can’t stand one another.
“Mad Love” is moving into the spot currently occupied by “Rules of Engagement,” which in turn will move to 8:30 p.m. Thursdays starting Feb. 24. (It will replace “$#*! My Dad Says,” which is ending its season early.)