David Beckham wearing less clothes means more Beckham for the fans.

The British soccer player stripped down to his undies again for an Armani underwear campaign that was unveiled on the entire facade of Selfridges department store in London on Thursday, report news sources.

Thousands of fans swamped the streets outside Selfridges to get a glimpse of what Victoria Beckham sees every day.

Check out Beckham in the nearly buff:

Posted by:Hanh Nguyen