Diane Kruger is very serious about Chanel in a new video for the luxury brand. She is the new face of Chanel skin care, and talks about what makes this different from other skin products above.

“The elegance and subtlety of Chanel and the Chanel woman have always inspired me,” Kruger says. “I believe that beauty is not skin deep. I think that beauty is something that you earn. It’s a question of curiosity, culture, a certain strength of character.”

She continues, “I think that Chanel is attempting a new skincare approach. It’s very scientific, of course, but these are products adapted to women today.”

This is just the first of four of Chanel’s “Where Beauty Begins” campaign videos.

Posted by:Terri Schwartz