jeffrey katzenberg dreamworks gi DreamWorks buys YouTube's AwesomenessTV channel for $33 million

It pays to upload videos to YouTube. DreamWorks Animation has signed a check for $33 million, in exchange for a YouTube channel called AwesomenessTV. The channel currently has over 100,000,000 views and is closing in on 500,000 subscribers, since launching in 2008.
There’s also the possibility of more money being payed out, THR reports. If the channel meets certain earnings goals in 2014 and 2015, additional cash payments of up to $117 million could be made.
The network was founded by Brian Robbins, who will continue to oversee the company and grow its audience. According to DreamWorks CEO Jeffrey Katzenberg, Robbins has proven through the teen-centric AwesomenessTV that he “has an extraordinary track record in creating family content both for traditional and new platforms and his expertise in the TV arena will be invaluable as we grow our presence in that space.”
With web-based and created content on the rise, bigger media companies are viewing these new outlets as possible investments. While some content-creators continue to operate on their own, like Jenna Marbles, others have been open to becoming part of a bigger media structure. Last July, Chris Hardwick sold his net-based media outlet, Nerdist, to Legendary Entertainment. In return, he kept creative control of the site, it’s podcast network and YouTube channel. He was also brought on as an executive for the company, in charge of digital content.
If you haven’t seen content from AwesomenessTV before, take a look at their introductory video below, which gives a good idea of what they make:

Posted by:Chris E. Hayner

Chris E. Hayner is equal parts nerd, crazy person and coffee. He watches too much TV, knows more about pro wrestling than you do and remembers every single show from the TGIF lineup. You may have seen him as a pro-shark protester in "Sharknado 3." His eventual memoir will be called "You're Wrong, Here's Why..." TV words to live by: "I'm a firm believer that sometimes it's right to do the wrong thing."