e3 sony vs microsoft E3: Sony has lots of fun with Microsoft's Xbox One game sharing policiesA new round of video game console wars is shaping up between the Sony PlayStation 4 and the Microsoft Xbox One. Sony scored an early victory Monday night (June 10) with some not-very-subtle jabs at some of Microsoft’s policies.

At the E3 game conference in Los Angeles, Sony Computer Entertainment America president Jack Tretton drew huge cheers just by telling gamers they’d be able to freely share used disc-based games for the PS4 with friends. “When a gamer buys a PS4 disc, they have the right to use that copy of the game. They can trade in the game at retailers, sell it to another person, lend it to a friend or keep it forever,” Tretton said.

Simple, right? Not so much with Xbox One, whose sharing policies look to be, as Time puts it, “clear as mud.” Microsoft says disc-based games that it publishes can be “given” to friends, but only once and only to people who have been on your Xbox Live friends list for at least 30 days. It’s also letting third-party publishers make their own regulations for sharing and reselling games.

The Xbox One policies have made serious gamers less than happy, so the cheers for Sony — along with the fact that the PlayStation 4 will retail for $100 less than the Xbox One — were genuine. There’s maybe no better measure of Sony’s PR coup than the viewer count for this cheeky YouTube video “explaining” the PS4’s sharing policy. Sony uploaded it on Monday, and as of this post it had already racked up well above 2 million views. Take a look:

Posted by:Rick Porter