CBS has given the post-Super Bowl timeslot to “Elementary,” which will all but certainly see its already strong ratings take a leap.
The network announced its choice Monday (Nov. 5), giving the spot to the contemporary Sherlock Holmes drama that stars Jonny Lee Miller and Lucy Liu. “Elementary” is one of two new series CBS has already picked up for a full season, along with “Vegas.” Fellow drama “Made in Jersey” is already gone, and comedy “Partners” hasn’t as yet been extended beyond its initial 13-episode order.
CBS last used the post-Super Bowl slot to launch its unscripted series “Undercover Boss,” to great success: The show debuted to more than 38 million viewers in 2010. Its last drama offering after the game was a 2007 episode of “Criminal Minds” that drew 26.3 million people.
“Elementary” is averaging 14.2 million viewers and a 3.5 rating among adults 18-49 so far this season. It ranks second in viewers among new shows to “Vegas” and is among the Top 5 rookies in the 18-49 demographic.
The Super Bowl is scheduled for Feb. 3, 2013. “Elementary” will likely air about 10 or 10:30 p.m. ET that night.