When the news broke last week that Paramount was bumping “G.I. Joe: Retaliation” from a June 29 release date to March 2013, the official explanation was that the studio wanted to convert the movie to 3-D, which would help boost the movie’s international box office.
That’s still happening, but it’s apparently not the only reason for the movie’s delay.
According to both Deadline and The Hollywood Reporter, test audiences didn’t like the fact that in the version of the movie they saw, Channing Tatum‘s character, Duke, dies early on. Tatum’s profile has grown significantly since the first “G.I. Joe” movie two years ago, and audiences liked and wanted more of the relationship between Duke and Dwayne Johnson‘s Roadblock. So reshoots were ordered, and the movie released next year (and the marketing campaign that precedes it) will feature more of Tatum.
The reports also say Paramount got skittish about opening “Retaliation” this summer after would-be blockbusters “John Carter” and “Battleship” tanked in the United States. Both those movies, however, have earned more than $200 million overseas, thanks in part to their 3-D effects.
The delay, reshoots and 3-D conversion will all add to the movie’s reported $125 million budget, but Paramount is hoping it will all pay off next spring. In the meantime, here’s the trailer for “Retaliation” released earlier this year: