hbo go standalone HBO has no plans to make HBO Go a separate service

Fans have long been clamoring for HBO to offer HBO Go as a separate Netflix-style streaming service, but it seems like that dream won’t become a reality any time soon. CEO Jeff Bewkes says in a conference call with investors that the company plans to keep HBO Go as something that only cable subscribers can access for the foreseeable future.

“We have the rights to do it,” Bewkes tells investors of making HBO Go standalone. “And we would do it if we thought it was in our economic best interest. At this point we don’t think it makes sense. We don’t think the target market is sufficiently large to be attractive at this point.”

He adds, “So what we’re doing, and we think this is working pretty well — we’re working with the [pay TV operators] to increase the penetration of HBO Go in a mutually beneficial way.”

Considering that cable companies likely wouldn’t be too happy if HBO suddenly started offering HBO Go as a separate entity, this news is not too surprising. It’s worth noting that HBO does offer a streaming-only service in Scandinavia called HBO Nordic. Just don’t think that sort of service will be available in the United States any time soon — though it may expand to other countries.

“We’re always going to keep evaluating it, depending on the country,” Bewkes says.

Posted by:Terri Schwartz