The Jackson family has just retained the services of high-powered publicists Ken Sunshine and Shawn Sachs, whose firm also represents Ben Affleck, Morgan Freeman, Leonardo DiCaprio and Justin Timberlake, among other A-list celebrities.

Sunshine is also very tight with the Rev. Al Sharpton.

Here is the Sunshine, Sachs & Associates' statement about the upcoming Jackson memorial, putting to rest any rumors about a private viewing at Neverland of Michael Jackson's body, which is — according to my inside sources — currently at Forest Lawn.

"Contrary to previous news reports, the Jackson family is officially stating that there will be no public or private viewing at Neverland. Plans are underway regarding a public memorial for Michael Jackson, and we will announce those plans shortly.

"Effective today, the Jackson family has retained the services of Sunshine, Sachs & Associates to handle all public relations for the family regarding Michael Jackson."
Sunshine, Sachs & Associates

More Michael Jackson Dish:

Will Michael Jackson's farewell tour start at Neverland or the Staples Center?

Controversy over Michael Jackson's kids' real parents. Was his dermatologist, Arnold Klein, the sperm donor?

Lou Ferrigno was Michael Jackson's trainer?????

John Mayer compares Michael Jackson to a Rubick's Cube?

Katherine Jackson gets temporary custody of Michael Jackson's children.

Is Michael Jackson worth more dead than alive?

Photo: Ken Sunshine, left, Rep. Maxine Waters (D-L.A.), former Motown President Clarence Avant and the Rev. Al Sharpton. WireImage

Posted by:Elizabeth Snead