When the Missoni for Target line launched, the superstore was ill-prepared for the influx of shoppers seeking designer duds at discount prices. The websites crashed, the stores were packed and sold out early, and the people who benefited most were eBay re-sellers.
Tomorrow (Feb 5), Jason Wu’s line launches — a 53-piece collection with everything marked below $60. Blake Lively, Chloe Moretz and Jamie King have already been seen in pieces from the line, which Wu describes as “feminine sophistication with a mischievous nod to the 1960s.” It includes clothing, scarves, belts, and other accessories.
Target suggests that Wu-hungry shoppers arrive early and seek out stores in small towns vs. highly populated urban areas. Wu, who dressed Michelle Obama for the inaugural ball and her first Vogue cover, is in high demand.
Will you be shopping Wu this weekend?